Brand Shorthand

Super Bowl Ad Winners - Special Extended Episode

February 12, 2024 Mark Vandegrift and Lorraine Kessler Season 2 Episode 4
Super Bowl Ad Winners - Special Extended Episode
Brand Shorthand
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Brand Shorthand
Super Bowl Ad Winners - Special Extended Episode
Feb 12, 2024 Season 2 Episode 4
Mark Vandegrift and Lorraine Kessler

Mark and Lorraine spend over an hour dissecting almost every ad that ran in last evening's Super Bowl. While Kansas City walked away with an overtime win, not every advertiser was a winner. However, the duds were fewer than in past years, and the positioning gurus are happy to report that the ads made our positioning hearts pretty happy. Learn who earned the honors of best and worst ads, along with best celebrity appearance, celebrity malfeasance, and the heart string awards.

Spend  an hour talking Super Bowl ads and of course, positioning.

Show Notes

Mark and Lorraine spend over an hour dissecting almost every ad that ran in last evening's Super Bowl. While Kansas City walked away with an overtime win, not every advertiser was a winner. However, the duds were fewer than in past years, and the positioning gurus are happy to report that the ads made our positioning hearts pretty happy. Learn who earned the honors of best and worst ads, along with best celebrity appearance, celebrity malfeasance, and the heart string awards.

Spend  an hour talking Super Bowl ads and of course, positioning.